A Brief History of Starbucks Essay

In 1971, Starbucks opened its first store at Pike Street Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gastronome coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from deuce influences a character named Starbuck in the classic book, Moby Dick, and a mining cantonment on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia, 2006). n 1982, enterpriser and current chairman, Howard Schultz, joined the beau monde.When Schultz joined the association, he wanted to change the companys focus away from in home coffee outturn and coffee bean retailing, to also include selling coffee drinks. Schultz wanted to create an Italian espresso bar atmosphere to the Starbucks Company. Siegel, Baldwin, and Bowker didnt like the idea, notwithstanding in 1984 Schultz convinced the founders of Starbucks to test the coffee bar concept in a new location in downtown Seattle (Starbucks, 2003). In 1985, Schultz intractable to leave the company and start his own Italian espresso inspired company called Il Giornale. In 1987, Schultz got backing from local investors and purchased Starbucks. Shultz then changed the name Starbucks to Starbucks pot (Starbucks, 2003). Today, Starbucks has more than 12,000 stores globally and more than 8,800 in the United States (Reuters, 2006). Starbucks burster and ObjectivesMission StatementsStarbucks is different than many businesses they combine aggressive marketing strategies with corporate responsibility. Starbucks wants to be more than the worlds largest coffee shop chain, (Reuters, 2006)