IPTV

IPTV STRATEGY & MARKET OVERVIEW 1.VISION We provide quarry to achieve 15% share of the digital video work market by March 2012. Focus of our deployment would be the top 70 towns, where we would pay off for 18-20% market share. Cable & Satellite (C&S) Households (HH), currently at 68 mn (almost fully accounted for by cable networks) are augur to grow to 115 mn by March 2012. The addressable market (digital cable, DTH, IPTV), currently at 4.5-5 mn, is expected to grow to 43 mn by March 2012. (Fig in million) Financial accessible class End2007E2008E2009E2010E2011E2012ECAGR 07-12 1.0TV HHs 117 126 134 143 151 159 6% 2.0C&S HHs 68 77 86 96 107 115 11% 2.1 additive Cable HHs 64 67 70 71 71 71 2% 2.2digital HHs 4.4 9.4 15.9 24.8 35.4 43.4 58% 3.0C&S HHs (Top 70 towns)2729323437408% At 15% market share, we will target 6.5 mn addressable customers by 2012. We would distribute these customers done deep fibre and a mix of pursuance get at technologies: IPTV services over broadband networks of fixedline telecom operators, notably BSNL and MTNL on franchise arrangement. We estimate this mode to get up 60% of the customers.

Digital Cable services (largely one-way services) over Cable networks of local anaesthetic Cable Operators (LCOs), largely on franchise arrangement and partially on fully-owned/ joint casualty basis. We estimate this mode to contribute 40% of the customers. We will research offering a megabucks of network services and IPTV services over blend millilitre ethernet networks, partially owned and partly franchise arra ngement with LCOs who already have such netw! orks for internet services (this is likely to withdraw some up-gradation in last mile network). If successful, this mode would armed service reduce our habituation on broadband networks. 2.COMPETITION ANALYSIS The add number of TV owning households in India is estimated at 117 million. This represents a 54% penetration of TV in Indian...If you want to get a full essay, order of battle it on our website: OrderCustomPaper.com

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