Glib Media

Statement of the Problem bobtail Harrell, subject field tax revenue gross revenue manager for knavish Media, has been approach by one of the media reppresentative firms soliciting an additional bank force out in companionship to complete a substantial order. capital of Minnesota Libowitz, chairperson of the tender York media representative firm contacted dog with a request to bind higher(prenominal) discounts of xx five percent on his media sales. Additionally, he requested a higher guidance rate usher on the higher take aim of sales from his recent York firm. Background/Situation Analysis Glib Media is a content multi-media depicted object company that had experienced a speedy enhance in a short period of time. The company had suspender a strong internet and print media following so, sorrel Harrell was charged with building a national sales force. Jugenheimer and Kelley note, after(prenominal) often debate within the brick walls of Glib Media , Bob persuaded his counsel to draw a focus deal with existing media rep companies as a means of quickly ramping up a national sales arm (p. 89). The five regional media firms were frame up with a sliding commission on sales. In addition, Bob indicated to the firms that Glib Media would only offer a twenty percent discount on media to all their customers and would not treat a larger discount.

Bob has previously experienced comparable requests from other regions and has turned them down when additional discounts on sales fill been requested. Discussion of Alternatives Bob has three alternatives from wh ich to choose regarding the discount and com! mission percentages for his media representatives. The commission earned by the media representative firms has been base on a sliding commission scale; therefore, the level of commissions should not be an issue. The first alternative to explore would be to give into Sauls demands and grant a higher discount rate for sales made in New York, based on volume. While this alternative is one that would enthral Saul, it becomes an estimable dilemma by not offering the...If you destiny to dispirit a full essay, order it on our website: OrderCustomPaper.com

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