Panasonic- Participation Strategy in Brazil Essay

Panasonic- Participation Strategy in Brazil - Essay ExampleOrganizations shoot a range of entry styluss to choose from when entering a foreign market. The choice of entry mood depends on the specific requirements of the worry. Primarily, it depends on the degree of control the trading wants over its operations and the risk that the mode implies (Schmidt 2010, p.18). Depending on the level of control, entry modes dissolve be grouped into high/full controls or subaltern/shared controls. There are advantages and disadvantages to each mode of entry, which would be discussed subsequently. 3.1.1. Exporting Exporting is done by workes who are intending to sell home-produced products in foreign countries. It is one of the most widely used modes of entry be causal agent of its simplicity. It saves the business the cost of setting up a production facility in the target country. It is preferable because it allows the business to penetrate the market slowly and steadily, without risking much. Although it gives an insight into future expansion, exporting, however, does not allow for a quick feedback to its customers. Exported products pay back tariffs levied on them and there are a number of logistical obstructions in delivering the product from the producer to the consumer (Ireland, Hoskisson and Hitt 2011, p.176). 3.1.2. Licensing Licensing is other choice, offering benefits such as lesser capital investment and evasion of trade barriers. It allows a secure operating in the target country to use the companys intellectual property and resources for introducing the business albeit under the control of the licensor. Thereby, licensing does not offering autonomy over operations in fact it makes the licensee aver more on the licensor. Licensing has lesser risks associated with it but it does not promote profitability in the long fountain nor ensures if the licensor would not exploit the companys resources, becoming a competitor itself (Ireland et al 2011, p.177). 3.1.3. strategical alliances Strategic alliances are yet another form of entry mode whereby the business works together with a company based in the local market. On the foremost basis, it allows the firm to gain strategic advantages, shunt trade barriers and to gain economies of scale. However, it requires that a lot of research is undertaken to find a company with which to corroborate with. The consequences of working(a) with a company whose values and core objectives are not aligned with the company expanding abroad can completely undermine the purpose of such a venture. The degree of control can overly cause significant ripples (Anonym 2008, p.16). 3.1.4. Foreign Direct Investment Compared to other entry modes, this mode of entry is generally possible and allows the organisation to gain complete ownership rights of the facility without any share with a partner. It offers the organisation great control over its operations and allows a deeper insight into consumer behaviour i n the target country. Companies which cannot export products payable to their characteristic nature benefit greatly from such direct investment (Cullen and Parboteeah 2008, p.283). However a major(ip) drawback of such a venture is that it is time-consuming and not only requires extensive knowledge and skills transfer, but is also demanding in terms of capital and management (Ireland et al 2009, p.159). It is also takes time to establish the brand