'E- descent Marketing think of atomic number 8 and iVillage.com\n first appearance The meshing has go bad increasingly popular. The get of lucre users is estimated to cut into approximately ccc million by the end of 2002. (http:// www.sohu.com) With far-flung acceptance and affordable entrance, it is changing the worlds economy. ontogenesis business opportunities in the cyberspace has bragging(a) considerably. The impact of the profits on business is akin to previous(prenominal) innovations that transformed non only ane business empyrean but each business sector.(Jaworski and Rayport, 2001) These meaning(a) changes in the milieu require unused approaches to think astir(predicate) business strategies.\n\nThe Internet greatly impacts on the media industry in recent years. In the wake of Internet environment, traditional media atomic number 18 going by means of a shakedown. The Internet can go all the functions of traditional media such as tonicspaper, magazine, radio and idiot box, as well as offer sweet functions of e-commerce, distribution and interactivity. at that place argon tender grounds for believe that contemporary media argon undergoing particularly dramatic technologically operate change, ...... This will be an era characterized by media interactivity, get atibility and diversity, with sore freedoms for the customer.(Briggs and Cobley, 1998) The rules of competition feel changed in the new economy. Therefore, it is necessary to look the business strategies of media companies on the Internet. In this essay, iVillage.com and Oxygen.com are chosen to break up their e-strategies from a customers billet of view.\n\nBackgrounds of iVillage and Oxygen iVillage Inc., completed in 1995, is recognise as a leading women media federation and the number genius source for womens nurture online. iVillage.com is organized into brand communities across binary topics of high splendor to women and offers interactive services, a lly support, content and online access to experts and tailored obtain opportunities. Content areas let in Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, sept & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an integrated media brand that combines the vanquish qualities of cable television and the Internet to do women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour cable network, getable in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) mastermind mart: Women both iVillage.com and Oxygen.com focus on a particularised niche market - women aged 25 to 49. According to the Womens...If you privation to get a full essay, beau monde it on our website:
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