Anatomy of a World-Class Marketing Organization

MARKETING LEADERSHIP COUNCIL® The Anatomy of a World-Class merchandising Organization (v 3.0) Twenty Diagnostic Attributes 1 Market estimation We know what drives harvest-tide in our grocery and in our customers markets. We consistently notice substantive trends before our competitors do. move 1 2 3 effectuality 1 2 3 4 4 5 5 2 Competitive Positioning We backside articulate what differentiates our increases/ services from those of our competitors and communicate these in our marketing efforts. partake 1 2 3 military capability 1 2 3 4 4 5 5 3 Planning Our marketing plan is created based on a authorise understanding of highest-impact customer priorities and is highly adjustable to changing market dynamics. extend to 1 2 3 posture 1 2 3 4 4 5 5 4 fresh Product cultivation We incorporate customer voice into the NPD process; intersection point study resources are never committed without Marketings wee input. IMPACT 1 2 3 authorization 1 2 3 4 4 5 5 5 Brand Development We have a realize understanding of our stains differentiating attributes, which we express in simple-to-explain terms. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 6 Brand leverage and Extension We try opportunities to leverage our cross offs based on their own exploitation potential drop and also on their ability to strengthen the event brand in the long term.

IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 7 Portfolio Management We rebalance our investments across our portfolio of brands/ product lines/SKUs to focus on those with the highest potential for growth. IMPACT 1 2 3 E FFECTIVENESS 1 2 3 4 4 5 5 8 guest d! ivision Our methodology(ies) is/ are tailored to our specific objectives, clearly communicated throughout the company, and actionable. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 4 4 5 5 Business-Driver Analysis Tool edifice Sustainable Differentiation Annual Customer Plan insertion Cosponsorship Protocols VICTORIAS SECRET Investment Screening Protocols Brand...If you neediness to land a full essay, order it on our website: OrderCustomPaper.com

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